Showcase Cinema de Lux Hanover Crossing Partners with 110 Fitness to Bring the Magic of the Movies to Individuals with Parkinson’s Disease
New collaboration will provide clients of 110 Fitness with a complimentary movie outing each month to enjoy the best of the big screen at the South Shore’s premiere movie theater
NORWOOD, MA, DATE– Showcase Cinema de Lux Hanover Crossing, the new state-of-the-art movie theater on Boston’s South Shore, today announced a new partnership with 110 Fitness through the company’s Showcase for Good philanthropic program. As the largest wellness center for people with Parkinson’s Disease in the world, Rockland, MA-based 110 Fitness provides exercise and wellness services, including social activities, to individuals with Parkinson’s Disease. Through this new partnership, Showcase Cinemas will host clients of 110 Fitness for a complimentary monthly movie, inviting them to watch the latest movies on the big screen while enjoying all the amenities the new Showcase Cinema de Lux Hanover Crossing has to offer.
“At 110 Fitness, we’re committed to helping clients reach their full potential, both physically and mentally. We’re excited to partner with Showcase Cinema de Lux Hanover Crossing to provide our clients with increased opportunities for entertainment and socialization,” shared Brett Miller, owner and founder of 110 Fitness. “Through Showcase for Good, our clients will be able to get out each month and experience the excitement of seeing movies the way they’re meant to be seen: on the big screen.”
Showcase Cinemas believes that giving back to the communities it serves is as important as delivering a superior movie-going experience. Through Showcase for Good, Showcase Cinemas partners with local organizations to help them achieve their goals and positively impact the community.
“We are excited to give clients of 110 Fitness here on the South Shore the chance to experience the magic of the movies on a regular basis through our ‘Showcase for Good’ program,” said Mark Malinowski, vice president of global marketing for Showcase Cinemas. “Local community involvement has been a part of the Showcase Cinemas mission from the very beginning, and we’re proud to work with organizations like 110 Fitness in the communities we serve.”
Showcase Cinema de Lux Hanover Crossing opened in November 2022 as part of the new Hanover Crossing mixed-use development. The newly built cinema features eight auditoriums, including an XPlus Laser Premium Large Format auditorium with laser projection, Dolby Atmos™ immersive sound, power recliners and a huge screen, making it the most technologically advanced cinema on the South Shore.
For more information on Showcase Cinema de Lux Hanover crossing, please visit: showcasecinemas.com/theater-info/showcase-cinema-de-lux-hanover-crossing. For more information on 110 Fitness, please visit: 110fitness.org.
About Showcase for Good
Showcase Cinemas, a worldwide leader in the motion picture exhibition industry, believes that giving back to the communities it serves is as important as delivering a superior movie-going experience. Through Showcase for Good, Showcase Cinemas partners with nonprofit organizations to help them achieve their goals and positively impact the community. Showcase for Good’s in-theater fundraising has helped organizations by hosting screenings, donating popcorn, raising funds, and providing auction items. Showcase for Good also brings the community together to share the magic of the movies, offering special year-round programming that supports local food pantries, promotes childhood literacy and offers a sensory-friendly environment for those who need it. Showcase Cinemas is proud to be a vital part of the communities it serves and remains committed to doing good and giving back through Showcase for Good. For more information about Showcase for Good please visit https://www.showcasecinemas.com/showcase-for-good.